HBO: Unwrap Monster Media

Interactive holiday advertising campaign at Virgin Megastore's 11 nationwide locations -- including the Downtown Disney store.

The storefront campaign, which ran through Dec. 31, promoted HBO Video's top DVD titles on 52-inch LCD flat-screen TVs. The displays allowed consumers to interact with motion-sensitive displays, which show a wrapped gift box opening into an HBO Video recently released DVD. Once the gift unwraps, interactive snowflakes appeared over the screen.

The HBO Video campaign was the was Monster Media's first national retail program.